Florence is one of the most prestigious Italian cities, important artistic and financial influences have made this place one of the centers of interest since the medieval period. Considered as the birthplace of the Renaissance there are numerous monuments – the Duomo, Santa Maria Novella, Santa Croce, just to name a few – that characterize the urban context. Giotto, Brunelleschi, Michelangelo, Leonardo da Vinci are, along with many others, the prominent figures who have had workshops in the city, leading to the establishment, since the 12th century, of professional corporations. In memory of tradition, and imagining a building capable of implementing the rich architectural scene, we intend to design a Museum for the Arts and Crafts which will be known by the acronym MAMe and which will become a new cultural center for the old city. This will be a contemporary sign able to dialogue with the pre-existences that surround the project area, implementing the socio-cultural offer of the place. A system for culture in which laboratories and events will encourage interaction between people from different backgrounds who have come to Florence to learn about its history.
[Project area] Florence, Italy, Santa Croce Square